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Jose Cuervo Especial Silver is the oldest tequila in the world and has its origins in the small town of Tequila in the Jalisco region. In 1758, José Antonio de Cuervo received land in Mexico from the King of Spain to cultivate agava, a plant similar to the cactus from which tequila is made. 37 years later, the Cuervo family started the world's first commercial production of tequila in the town of the same name. The distillery was named Fabrica La Rojeña, the oldest in Latin America.
Today, tequila still comes from the fertile volcanic soil where José Antonio cultivated agave in the 18th century, and his direct descendants still run the business.
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